The iconic Lingotto factory in Turin celebrates its 100th anniversary this year. Here's why it still matters for Fiat and the automotive world. If you're a car enthusiast, you've probably seen pictures of the Lingotto factory in Turin, Italy. It's the one with a spiral ramp that leads to a rooftop test track, where cars like the Fiat 500 and the Fiat 124 Spider were put through their paces before hitting the streets.
Fiat built the Lingotto factory between 1916 and 1923, and it was one of the most innovative and futuristic industrial buildings of its time. It was designed by architect Giacomo Mattè-Trucco, who envisioned a vertical assembly line starting from raw materials on the ground floor and ending with finished cars on the roof.
The factory was also a symbol of Fiat's ambition and success, as it became one of the largest and most influential car makers in Europe and beyond. The Lingotto factory produced millions of vehicles until it closed in 1982, and it was later converted into a multifunctional complex that includes a shopping mall, a hotel, a convention center, a museum, and a university.
But the Lingotto factory is more than just a historical landmark. It's also a source of inspiration for Fiat's current and future car design as the brand celebrates its 100th anniversary this year.
The Lingotto Legacy
According to Olivier François, President of Fiat Brand Global, the Lingotto factory represents the essence of Fiat's identity: creativity, innovation, and passion.
"The Lingotto is not only an icon of industrial architecture but also a symbol of our ability to reinvent ourselves and anticipate society's needs," he said in a press release. "It is a place where we have always combined functionality and beauty, technology and art, tradition and vision."
François added that the Lingotto factory had influenced Fiat's design philosophy over the decades, especially in terms of simplicity, functionality, and elegance.
"One of the secrets of our longevity is that we have always remained faithful to our DNA while evolving with the times," he said. "Our cars are simple but not simplistic, functional but not utilitarian, elegant but not ostentatious."
Some examples of this design approach are the Fiat 500, which was launched in 1957 as a small and affordable city car that became a cultural icon; the Fiat Panda, which debuted in 1980 as a versatile and practical hatchback that could adapt to different terrains and lifestyles; and the Fiat Tipo, which was introduced in 1988 as a compact family car that offered space, comfort, and reliability.
The Lingotto Vision
François also said that the Lingotto factory is a reference point for Fiat's vision for the future, which is focused on sustainability, electrification, and connectivity.
"Our mission is to make mobility accessible to all while respecting the environment and enhancing the quality of life in cities," he said. "That's why we are investing in electric vehicles that are not only zero-emissions but also smart, connected, and fun to drive."
One of these vehicles is the Fiat 500 electric car, which is the first fully electric model from Fiat. It was launched in 2020 as a modern reinterpretation of the classic 500, with a sleek design, a spacious interior, and advanced features such as wireless charging, autonomous driving level 2, and a digital cockpit.
Another vehicle is the Fiat Centoventi, a concept car that previews Fiat's vision for mass customization. It was unveiled in 2019 as a modular electric vehicle that can be personalized with different colors, accessories, batteries, and infotainment systems.
François said that these vehicles are examples of how Fiat combines its heritage with its innovation to create cars relevant for today's and tomorrow's customers. "We are proud of our past but not nostalgic," he said. "We are looking ahead with optimism and enthusiasm because we believe our best years are still to come."
The Lingotto factory is more than just a building. It's a testament to Fiat's history and future. And as it celebrates its 100th anniversary this year, it reminds us why Fiat is one of the world's most iconic and beloved car brands.